It is extremely important for an innovation-driven, state-of-the-art company to project itself as modern and attractive to customers. For this reason we are embarking on a process of creating a new image for Böhler-Uddeholm Precision Strip. The result of our corporate design initiatives is a new appearance of all of our brands.
With additional text “strip”, in conjunction with the company name, we are looking to attain particular accentuation of the high quality standard of our products. In the future therefore, our Uddeholm products are to be marketed and sold under the “uddeholmstrip” name.

The logo for our saw steel products - “000 Uddeholm 000” has also been subject to a redesign. It enables seamless integration into the logo family of Böhler-Uddeholm Precision Strip. The new logo applies for all wood, stone and meat band saw steel. The change is to become effective in stages from December 2011. All products will have the new logo after then.

This will enable us to underline our high quality standard and our close identification with our product, and to send a clear signal for the future.

back